EXOFFICIO
The bi-annual workbook project at ExOfficio was a large undertaking of which I owned all aspects. Sourcing talent, art directing the photography, running the studio, taking the photos, re-touching the imagery, collaborating with stakeholders for inputs and the overall design of the book. This was truly a labor of love where I was able to tell stories built off of the color palettes within the product lines and and help bring the inspiration of all my stakeholders to life in a comprehensive and aspirational sales book.
Once a year ExOfficio held an Epic Underwear Sale which was supported by a direct mail catalog for this catalog, myself and my co-designer Easton Thomas created color and craftsmanship stories to help engage the customer and bring depth to the concept of underwear and what goes into making them. We collaborated on the layout, art direction and photography throughout the catalog.
While at ExOfficio I also owned the art direction for location shoots for both clothing and underwear. I owned almost all aspects of these shoots from talent sourcing, story telling, on-set styling and art direction. The images were shot for use on packaging, on-site, social, email, print catalog and in-store signage. Product photography examples below.
