AMAZON BACK TO SCHOOL & OFF TO COLLEGE CAMPAIGNS
Campaign Imagery: Back to school and off to college are two large-scale events that when combined become our second highest OPS driver for the North America Stores team. I owned this campaign over a span of 3 years in different capacities. I oversaw asset production and design for thousands of pieces of creative, owned all photo AD and owned presentations of the creative up to the VP level.
Motion in Social Our leadership team requested we explore motion as part of this shoot so I was tasked with concepting and story boarding for these assets. The above assets were used in instagram and snapchat.