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Creative Director from thousands of assets to one perfect diamond
Creative Director, Signet Jewelers
I lead teams that turn brand strategy into images people remember. Today that means repositioning Blue Nile into luxury. Before that, it meant Amazon's biggest seasonal campaigns.
Photo and video art direction, campaign creative, and the teams that make it, from concept to final frame.
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From thousands of assets for Amazon's highest-stakes events to a single, perfect diamond frame for Blue Nile, I bring the same thing: a clear idea, a team that can execute it, and the eye to know when it's right.
See the newest work.webp)
About
I started behind the camera and at the design desk, shooting, retouching, and laying out books by hand. That hands-on start still shapes how I lead: I know what it takes to make the work, so I can push it further.
Today I'm a Creative Director at Signet Jewelers, leading the repositioning of Blue Nile into luxury. Before that, I was Creative Director for Amazon North America Stores, with earlier work for L'Oreal, ExOfficio, Trask, and Mary's Gone Crackers.
Based in Seattle. Download my resume
Open to Creative Director roles and select collaborations.
alliboisvert@gmail.com
