AMAZON HOLIDAY CAMPAIGN
Campaign Imagery I owned all imagery ideation and creation for North America Stores Holiday campaign. This is one of our largest and most important events of the year and required a large amount of creative planning, cross team collaborations and production oversight.
CD: Alli Boisvert - Merch: Claire Jameson
Campaign Assets The above is a selection of campaign assets from the holiday event. Outside of Photo Creative Direction I also functioned as Creative Design Lead on this project, overseeing all asset production and leading reviews with senior leadership. This required oversight of over 1,000 assets through multiple production work streams.