AMAZON BACK TO SCHOOL & OFF TO COLLEGE CAMPAIGNS

Campaign Imagery North America Stores ran a large-scale campaign to support Back to School & Off to College events. The request was to capture imagery for a wide-ranging asset list based on stories, price points, and categories. This imagery was used to support many placements within the campaign plan including onsite, display ads, social and email.

CD: Lauren Festine - ACD: Alli Boisvert - Merch: Claire Jameson

Click to enlarge examples

Campaign Assets The above is a selection of campaign assets from both events. Outside of Photo Art Direction I also functioned as Creative Lead on this project, overseeing all asset production and leading reviews with senior leadership.

Motion in Social Our leadership team requested we explore motion as part of this shoot so I was tasked with concepting and story boarding for these assets. The above assets were used in instagram and snapchat.